There are many reasons why social video marketing should be part of any business –

and an important one at that – of your overall digital marketing campaign strategy.

For several years now, social video has become one of the most popular tools for marketing – a trend that does not seem to be waning any time soon.

In the following guide, you will learn about the primary reasons why you need to include video marketing in your digital marketing campaign:

#1 – Social Videos Grab Attention

For starters, social videos grab attention – particular that of mobile users. This is because mobile and video go hand in hand. In fact, research now shows that more than 90 percent of consumers watch this type of content when they are on their phones.

YouTube, for instance, has reported that video consumption has been increasing by more than 100 percent each year the social media has been in existence. Seeing as how people love watching video on their phones, it means that capitalizing on this resource will allow you to access an audience that will only continue growing.

#2 – Social Videos Get More Views

In the same way, research shows that video tend to attract more views than other forms of content – including both photos and content combined. This is because many people now want to see and watch videos.

For instance, research from HubSpot has indicated that over 54 percent of all online consumers would like to see vides produced by various brands over blog articles, social images, and email, among other types of content.

By giving your customers exactly what they are looking for, you may be able to attract more views. In the process, these views will be converted into visibility for you as well as more leads in the case that you are selling certain products, services, or ideas.

#3 – Social Videos Get More Clicks

Videos have also been attracting more clicks. This literally translates to better returns on investment. Today, 83 percent of businesses report that using video in the form of social videos attracts more people. In the process, they enjoy improved returns on investment.

Although producing and marketing social videos is not the cheapest or easiest task, it has been shown to attract the greatest number of clicks. Luckily, video production and editing tools have been improving as well as becoming increasingly affordable. This means that you can now produce this type of content with a relatively small budget – unless you can afford to invest more in it.


In the long term, it is essential to keep in mind that the more clicks you get, the higher the chances that you are going to be able to achieve your goals over the internet. It is for this reason that you need to improve your odds by adding video marketing into your mainstream marketing budget.

#4 – Social Videos Posted Consistently Gets Results

When you post social videos, they are going to produce the results that you are looking for. Research studies, for instance, report that using this type of content increases the rates of conversion irrespective of the reasons why it was created.

If you are looking for more people to be converted by your website as well as to engage more with all your other marketing efforts, to this end, it is essential that you have a proper social video marketing strategy in place.

#5 – Social Videos Are Short, Unique Instant Impact Videos

Finally, social videos tend to be short and unique. This effectively means that they have an enviable ability to create instant impact. For instance, search engines now love videos. As such, adding them to your marketing strategy is a good way to achieve the impact that you are looking for.

Embedding video to your website has also been shown to increase your chances of appearing on the first page of Google by as much as 53 percent. This is, however, just a tip of the iceberg.


In the long term, whether you are selling shoes or looking to fund-raise for a cause that you believe in, adding video to your social media and digital marketing strategy is the most effective way to reach your targets and end up meeting the goals that you have set for yourself.